A natural way to promote any web site is to advertise. Unlike offline techniques, however, there are several unique aspects of online advertising that one should consider.

• What free advertising opportunities are there? What is co-branding?
• What is a media broker and what can he or she do for me?
• How much does it cost to advertise on a site like Yahoo! or Snap?
• How do I get my web site mentioned in a web-related magazine?
• How much does it cost to advertise in an email-based newsletter (or ezine) and where do I find such publications?

In this section you will find answers to these questions and more.

• Create a Banner Ad that Grabs Attention
• Promote Your Ad Using  Free Banner Ad Exchanges
• Use a Media Broker to Find Suitable Sites on Which to Advertise Your Web Site (COMING SOON)
• Advertising Rates for the Major Web Portals (COMING SOON)
• Web-Related Magazines: free PR and paid advertising

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